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Habtom, Mesfin (2010) Evaluation and re-design of the module 'International Marketing' : an exploratory study. Investigations in university teaching and learning, 6 (2). pp. 125-136. ISSN 1740-5106
As one of the core modules for MA Marketing course, the module ‘International Marketing’ (MKP001N) is offered to postgraduate students in both autumn and spring semesters. The module focuses on practical application of international marketing concepts and it also provides useful insights for students who choose a dissertation topics related to international marketing. This paper outlines the process and outcomes of an evaluation of this module, and suggests options for improving or redesigning the module.
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