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Lance, Justin (2007) Promoting the Individual Learning Styles of Masters Students Studying Marketing-related Modules through the Use of YouTube Video-Clips. Investigations in university teaching and learning, 4 (2). pp. 111-125. ISSN 1740-5106
It is often hard for academics to find resource material, particularly visual material for new and emerging disciplines; particularly when Universities are developing courses faster than teaching materials are made generally available. This, in addition to the increase in the diverse nature of student groups, means that academics need to find different ways to deliver understanding and learning. The mode of delivery at the centre of this article is a website called YouTube and a technology focusing on user-generated content.
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