Key steps to success: the science behind selling

Fourali, Chahid (2015) Key steps to success: the science behind selling. Contact Online, 21 (116).

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Official URL: http://bpcc.org.pl/contact-magazine/issues/8

Abstract / Description

The article shows how important are the selling skills to success in selling. It argues for the need to training sellers rather than assuming that 'anybody can sell' without the necessary training. It identifies the key dimensions of what is known as the selling cycle and illustrate how important such dimensions are to being an effective seller, especially when supported by strong ethical values.

Item Type: Article
Uncontrolled Keywords: selling; training; skills
Subjects: 300 Social sciences > 370 Education
300 Social sciences > 380 Commerce, communications & transportation
600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Depositing User: Chahid Fourali
Date Deposited: 22 May 2019 09:50
Last Modified: 22 May 2019 09:50
URI: http://repository.londonmet.ac.uk/id/eprint/4879

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