Evaluation and re-design of the module 'International Marketing' : an exploratory study

Habtom, Mesfin (2010) Evaluation and re-design of the module 'International Marketing' : an exploratory study. Investigations in university teaching and learning, 6 (2). pp. 125-136. ISSN 1740-5106

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Abstract

As one of the core modules for MA Marketing course, the module ‘International Marketing’ (MKP001N) is offered to postgraduate students in both autumn and spring semesters. The module focuses on practical application of international marketing concepts and it also provides useful insights for students who choose a dissertation topics related to international marketing. This paper outlines the process and outcomes of an evaluation of this module, and suggests options for improving or redesigning the module.

Item Type: Article
Uncontrolled Keywords: Investigations in university teaching and learning; module evaluation; redesign; marketing; qualitative research; process-based approach
Subjects: 300 Social sciences > 370 Education
600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Centre for Professional Education and Development (CPED)
Depositing User: Mary Burslem
Date Deposited: 13 Apr 2015 15:27
Last Modified: 18 Oct 2016 11:41
URI: http://repository.londonmet.ac.uk/id/eprint/291

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