Promoting the Individual Learning Styles of Masters Students Studying Marketing-related Modules through the Use of YouTube Video-Clips

Lance, Justin (2007) Promoting the Individual Learning Styles of Masters Students Studying Marketing-related Modules through the Use of YouTube Video-Clips. Investigations in university teaching and learning, 4 (2). pp. 111-125. ISSN 1740-5106

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Abstract

It is often hard for academics to find resource material, particularly visual material for new and emerging disciplines; particularly when Universities are developing courses faster than teaching materials are made generally available. This, in addition to the increase in the diverse nature of student groups, means that academics need to find different ways to deliver understanding and learning. The mode of delivery at the centre of this article is a website called YouTube and a technology focusing on user-generated content.

Item Type: Article
Uncontrolled Keywords: Investigations in university teaching and learning, marketing, video-clips, learning and teaching, multiple intelligences
Subjects: 000 Computer science, information & general works > 020 Library & information sciences
300 Social sciences > 370 Education
600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Centre for Professional Education and Development (CPED)
Depositing User: David Pester
Date Deposited: 13 Apr 2015 09:27
Last Modified: 18 Oct 2016 10:05
URI: http://repository.londonmet.ac.uk/id/eprint/269

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