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Taneja, Shilpa, Siraj, Ahsan, Ali, Liaqat, Kumar, Anil, Luthra, Sunil and Zhu, Yongming (2023) Is fintech implementation a strategic step for sustainability in today's changing landscape? An empirical investigation. IEEE Transactions on Engineering Management, 71. pp. 7553-7565. ISSN 0018-9391
In today's changing landscape, digitalization and sustainability are the core drivers for financial services industry transformation. While both concepts have been researched in recent years, their intersection, often conceived as “FinTech,” remains under-determined. The literature in this domain has emerged recently and is characterized by a specific focus on isolated aspects of FinTech and does not provide a comprehensive perspective on the topic yet. To fill this gap, this study explores linkages between process-related indicators and sustainable performance outcomes resulting from FinTech implementation. This research analysed the interplay of Technology-Organization-Environment (TOE) based FinTech framework including sustainable technology orientation, efficiency, environmental performance, and organizational value creation, through in-depth interviews and a structural model. The comprehensive framework was tested using 303 survey responses. The findings indicate the relative significance of proposed linkages of the process-related indicators and the variables, namely sustainable technology orientation, efficiency, and environmental performance, leading to value creation. The study contributes to the ongoing debate on environmental sustainability through sustainable operations management and value creation using cutting-edge technologies. The managers can draw upon the findings to improve their understanding of the factors for creating value through improved and sustainable technology orientation, efficiency, and environmental performance of FinTech applications.
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