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Vijaygopal, Rohini, Bennett, Roger and Savani, Sharmila (2022) New project development and marketing of Smart City initiatives: an empirical study. In: Academy of Marketing Conference, 5th-7th July 2022, Huddersfield.
Purpose: The study will examine the major influences on decisions concerning the initiation, development and marketing (including branding) of UK smart city projects.
Design/methodology/approach: Smart city managers are being interviewed and asked to relate stories of how decisions had been reached, who was involved, and the main difficulties experienced. Interview transcripts will be analysed using an argumentative narrative discourse methodology.
Findings: To be inserted.
Research limitations/implications: The study covers a sample of smart city initiatives in a single country. Although the results should be generalisable to countries in Europe and North America, they might not apply to smart cities in other continents.
Practical implications: To be inserted.
Originality/value: The study is one of the first to explore stakeholder influences on decisions about the development and marketing (including branding) of smart city initiatives.
Key words: smart cities, marketing, co-creation, argumentative discourse analysis, storytelling, new project development.
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