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Fourali, Chahid (2016) Social marketing: a proven tool for improving the human condition (conference item : slideshow). In: A Company With a Soul (Firma z Dusza), 24 October 2016, The Theatre of Poland, Warsaw, Poland.
Abstract
The conference brought together international businessman who were experimenting in creating more humane organisations. The presentation introduced the importance of social marketing to help achieve this purpose. It also promoted my book.
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