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Fourali, Chahid (2016) The promise of social marketing: a powerful tool for changing the world for good. Routledge, London. ISBN 9781472416858
Abstract
The book introduces social marketing as a powerful tool for addressing human problems. It demonstrates its effectiveness through evidence gathered from many projects undertaken to help address various social or environmental issues. It then illustrates its approach through a detailed example using an approach that distils the key dimensions of various successful frameworks.
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