Modernity, femininity and Hollywood fashions: women's cinephilia in 1930s French fan magazines

Wimmer, Leila (2014) Modernity, femininity and Hollywood fashions: women's cinephilia in 1930s French fan magazines. Film, Fashion & Consumption, 3 (1). pp. 61-76. ISSN 2044-2823

Abstract

My broad aim in this article is to explore the reception of Hollywood fashions in French mass circulation film magazines of the 1930s as it intersects with specific ideals of modernity, femininity and national identity. These magazines allow for a case study exploring the nexus between the global and the local in the construction of particular models of modern femininity in consumer culture. I want to suggest that these publications offered a key site for French women’s negotiation of modernity and were a key locus of a popular, feminine cinephilia neglected in existing accounts of cinephilia.

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