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Ashley, Tan Wen Zheng, Han, Lim Jo, Tan, Kowit, Avin, Rong Kai Tech, Kaur, Ashlinder, Singh, Ajaib, Al-Sudani, Sahar and Wang, Zhengkui (2023) BrandTrend: understanding the trending games and gaming influencers for better gaming peripheral promotion. In: 15th International Conference on Developments in eSystems Engineering (DeSE), December 2022, Baghdad.
The worldwide gaming peripheral market is expanding significantly due to the increasing popularity of online games, and it is predicted that this would increase demand for gaming peripherals. Brand recognition is just the start of the process because many sectors are vying to stand out and wrest mindshare away from rivals. In this paper, we presented a tool named BrandTrend, which enables automated insight discovery for game trending, gaming influencers, and gaming product promotion. The data used in this tool is gathered from social media platforms to analyse gaming contents to match gaming content creators with gaming peripheral brands to promote their brand products via social media. Utilizing data analysis and incorporating evidence from data to build predictions and develop strategies can unambiguously address the issue of distinguish oneself from other rivals and get recognition.
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