"Wooing the manosphere: he‘s just a bro.” Donald Trump’s 2024 digital transactions with ‘dude’ social media influencers

Wheeler, Mark (2024) "Wooing the manosphere: he‘s just a bro.” Donald Trump’s 2024 digital transactions with ‘dude’ social media influencers. Election Analysis Reports. US Election Analysis 2024, 2024. p. 112. ISSN 9781910042397

Abstract

Donald Trump’s 2024 digital transactions with ‘dude’ social media influencers. In the 2024 Presidential campaign, Donald Trump’s winning 2.0 strategy of “transgression as entertainment” was evident in his decision to target a disaffected demographic of largely young white male voters (the “manosphere”) within the key swing states.

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