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Nayak, Bhabani Shankar (2024) Intimate capitalism unveiled. In: Intimate capitalism: political economy of labour and culture in creative industries. Palgrave Macmillan Cham, Cham, Switzerland, pp. 1-6. ISBN 9783031649431
This introductory chapter unveils the concept of ‘intimate capitalism’ within the context of the rising cultural economy and creative industries. The assimilation of culture with capitalism has helped produce a mass culture that socialises people with the culture of capitalism, effectively domesticating and controlling the masses by establishing an intimate relationship between labour and working conditions. The chapter also provides a summary of the arguments presented in the other chapters of this volume.
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