Guedes, Biatriz, Bardey, Aurore and Schat, Anke (2020) Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality. International Journal of Market Research, 62 (2). pp. 1-3. ISSN 1470-7853
![]() |
Text
2018_Guedes et al_IJM.pdf - Published Version Restricted to Repository staff only Download (115kB) | Request a copy |
Abstract / Description
Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding of consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need for the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target audience is to date necessary.
Item Type: | Article |
---|---|
Uncontrolled Keywords: | consumer behavior; sustainable fashion |
Subjects: | 100 Philosophy & psychology > 150 Psychology |
Department: | School of Social Sciences (to June 2021) School of Social Sciences and Professions |
Depositing User: | Aurore Bardey |
Date Deposited: | 07 Aug 2020 15:39 |
Last Modified: | 07 Aug 2020 15:39 |
URI: | https://repository.londonmet.ac.uk/id/eprint/5930 |
Actions (login required)
![]() |
View Item |