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Success of online learning system in universities through hundredth monkey phenomenon – a passive absorptive capacity approach

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Hameed, Shafqat and Rafique, Mohammad (2025) Success of online learning system in universities through hundredth monkey phenomenon – a passive absorptive capacity approach. Technology Analysis & Strategic Management. pp. 1-14. ISSN 1465-3990 (Online ISSN)

Abstract

Purpose: This study explores the success of online learning systems in universities during COVID-19 through the lens of the hundredth monkey phenomenon. Design/methodology/approach: A qualitative study was conducted in Pakistani universities, involving 24 faculty members, administrative staff, and students. Data were collected using purposive sampling and analysed through thematic analysis. Findings: The study highlights that stakeholders share experiences and knowledge to adopt new technology, and institutional catalytic support enhances adoption exponentially. Practical implications: The findings emphasize the significance of online learning systems in constrained environments like COVID-19, providing valuable insights for HR managers to plan and focus on core areas for successful implementation. Research limitations/implications: The study focused on universities, and results may differ in other educational institutions due to varying structures. Originality/value: The study introduces the hundredth monkey phenomenon as a novel lens to understand online learning adoption through informal knowledge sharing and collective behavioural adaptation, offering a new perspective to online education literature.

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10830:54492
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10830:54553
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Manuscript Accepted Version .pdf - Accepted Version
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Details
Title:
Success of online learning system in universities through hundredth monkey phenomenon – a passive absorptive capacity approach
Creators:
Hameed, Shafqat and Rafique, Mohammad
Identification Number:
10.1080/09537325.2025.2566139
Official URL:
https://doi.org/10.1080/09537325.2025.2566139
Date:
1 October 2025
Subjects:
300 Social sciences > 370 Education
600 Technology
Department:
School of the Built Environment
Publisher:
Taylor & Francis
Uncontrolled Keywords:
Passive absorptive capacity; online learning system; hundredth monkey phenomenon; thematic analysis
Additional Information:
This is an Accepted Manuscript of an article published by Taylor & Francis in Technology Analysis & Strategic Management on 1 October 2025, available at: https://doi.org/10.1080/09537325.2025.2566139
Record
URI:
https://repository.londonmet.ac.uk/id/eprint/10830
Item Type:
Article
Depositing User:
Shafqat Hameed
Date Deposited:
06 Oct 2025 08:18
Revision:
24
Last Modified:
06 Oct 2025 08:18
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