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Hameed, Shafqat and Rafique, Mohammad (2025) Success of online learning system in universities through hundredth monkey phenomenon – a passive absorptive capacity approach. Technology Analysis & Strategic Management. pp. 1-14. ISSN 1465-3990 (Online ISSN)
Purpose: This study explores the success of online learning systems in universities during COVID-19 through the lens of the hundredth monkey phenomenon. Design/methodology/approach: A qualitative study was conducted in Pakistani universities, involving 24 faculty members, administrative staff, and students. Data were collected using purposive sampling and analysed through thematic analysis. Findings: The study highlights that stakeholders share experiences and knowledge to adopt new technology, and institutional catalytic support enhances adoption exponentially. Practical implications: The findings emphasize the significance of online learning systems in constrained environments like COVID-19, providing valuable insights for HR managers to plan and focus on core areas for successful implementation. Research limitations/implications: The study focused on universities, and results may differ in other educational institutions due to varying structures. Originality/value: The study introduces the hundredth monkey phenomenon as a novel lens to understand online learning adoption through informal knowledge sharing and collective behavioural adaptation, offering a new perspective to online education literature.
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Restricted to Repository staff only until 1 April 2027.
Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0.
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