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Meletiadou, Eleni (2025) Revolutionizing management education: exploring undergraduate students’ perceptions of the use of infographics as an assessment method to foster inclusion, and boost engagement and academic performance. In: BAM Conference 2025, 1-5 September 2025, University of Kent. (In Press)
Infographics, blending “information” and “graphics,” are increasingly recognized as effective tools for assessment and learning in higher education. This study investigates the impact of using infographics as an assessment method in a Business and Management undergraduate course, with a particular focus on students’ perceived achievement, motivation to learn, and the promotion of inclusion for disadvantaged groups such as neurodiverse and low-achieving students. Utilizing a quasi-experimental design with 57 participants, students created an infographic as a mid-term assessment, complementing traditional written assignments and addressing concerns about monotonous assessment practices. Drawing on these findings and current literature, the study proposes a structured framework for the successful integration of infographics in management education, emphasizing inclusive design, clear objectives, and iterative feedback. Data collected through a post-implementation questionnaire revealed that over 76% of students perceived notable improvements in their academic performance, attributing these gains to enhanced affective development and strengthened intellectual, visual literacy, and information management skills. Furthermore, 92% reported increased engagement and motivation to learn. The findings suggest that infographics, when implemented within a clear framework, not only support academic achievement and engagement but also foster a more inclusive learning environment. The study concludes with implications for practice and recommendations for future research on the integration of infographics in management education
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