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Encouraging first year student engagement through a group ‘YouTube’ video assessment

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Day, Lisa (2010) Encouraging first year student engagement through a group ‘YouTube’ video assessment. Investigations in university teaching and learning, 6 (1). pp. 41-46. ISSN 1740-5106

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Abstract

In 2008-09, London Metropolitan Business School introduced a new suite of Business and Management degrees to replace some existing courses. A main aim of the teaching and learning strategy for the first year is to ‘engage students in their studies; provide ongoing feedback, raise their aspirations and motivation to study’ (London Metropolitan University, 2008:10). This paper looks specifically at the video based group assessment which is part of the Global Challenges module. It reviews the assessment in light of feedback from students and the academic literature and considers whether is it is an effective means of fostering student engagement. Whilst recognising that engaging students requires a holistic approach, the paper considers how one specific assessment activity contributes to that holistic experience. (Introduction)

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