Social marketing: a proven tool for improving the human condition

Fourali, Chahid (2016) Social marketing: a proven tool for improving the human condition. In: A Company With a Soul (Firma z Dusza), 24th October 2016, The Theatre of Poland, Warsaw, Poland.

Values Conference Warsaw October2016.pdf - Published Version

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Abstract / Description

The conference brought together international businessman who were experimenting in creating more humane organisations. The presentation introduced the importance of social marketing to help achieve this purpose. It also promoted my book.

Item Type: Conference or Workshop Item (Speech)
Uncontrolled Keywords: social marketing
Subjects: 600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Depositing User: Chahid Fourali
Date Deposited: 24 May 2019 13:23
Last Modified: 05 Jun 2019 02:51


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