Fourali, Chahid (2016) The promise of social marketing: a powerful tool for changing the world for good. Routledge, London. ISBN 9781472416858
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Official URL: https://www.routledge.com/The-Promise-of-Social-Ma...
Abstract / Description
The book introduces social marketing as a powerful tool for addressing human problems. It demonstrates its effectiveness through evidence gathered from many projects undertaken to help address various social or environmental issues. It then illustrates its approach through a detailed example using an approach that distils the key dimensions of various successful frameworks.
Item Type: | Book |
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Uncontrolled Keywords: | social marketing; business ethics; corporate social responsibility; non-profit management; public management; public policy; social policy |
Subjects: | 300 Social sciences > 360 Social problems & services; associations 600 Technology > 650 Management & auxiliary services |
Department: | Guildhall School of Business and Law |
Depositing User: | Chahid Fourali |
Date Deposited: | 22 May 2019 10:02 |
Last Modified: | 22 May 2019 10:02 |
URI: | https://repository.londonmet.ac.uk/id/eprint/4881 |
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