The promise of social marketing: a powerful tool for changing the world for good

Fourali, Chahid (2016) The promise of social marketing: a powerful tool for changing the world for good. Routledge, London. ISBN 9781472416858

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Abstract / Description

The book introduces social marketing as a powerful tool for addressing human problems. It demonstrates its effectiveness through evidence gathered from many projects undertaken to help address various social or environmental issues. It then illustrates its approach through a detailed example using an approach that distils the key dimensions of various successful frameworks.

Item Type: Book
Uncontrolled Keywords: social marketing; business ethics; corporate social responsibility; non-profit management; public management; public policy; social policy
Subjects: 300 Social sciences > 360 Social problems & services; associations
600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Depositing User: Chahid Fourali
Date Deposited: 22 May 2019 10:02
Last Modified: 22 May 2019 10:02
URI: http://repository.londonmet.ac.uk/id/eprint/4881

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