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Creativity : the issues surrounding its assessment in professional marketing courses

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Kikoyo, Stella O. (2010) Creativity : the issues surrounding its assessment in professional marketing courses. Investigations in university teaching and learning, 6 (1). pp. 47-56. ISSN 1740-5106

Abstract

The purpose of this article is to highlight the challenges in assessing creativity in professional Marketing courses and suggest possible ways to overcome some of the challenges.

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Title:
Creativity : the issues surrounding its assessment in professional marketing courses
Creators:
Kikoyo, Stella O.
Date:
2010
Subjects:
300 Social sciences > 370 Education
600 Technology > 650 Management & auxiliary services
Department:
Guildhall School of Business and Law
Centre for Professional Education and Development (CPED)
Publisher:
Centre for the Enhancement of Learning and Teaching (CELT), London Metropolitan University
Uncontrolled Keywords:
Investigations in university teaching and learning, creativity, teaching and learning, formative assessment, assessment methods
Record
URI:
https://repository.londonmet.ac.uk/id/eprint/284
Item Type:
Article
Depositing User:
David Pester
Date Deposited:
13 Apr 2015 13:33
Revision:
10
Last Modified:
18 Oct 2016 11:40
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