Creativity : the issues surrounding its assessment in professional marketing courses

Kikoyo, Stella O. (2010) Creativity : the issues surrounding its assessment in professional marketing courses. Investigations in university teaching and learning, 6 (1). pp. 47-56. ISSN 1740-5106

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Abstract

The purpose of this article is to highlight the challenges in assessing creativity in professional Marketing courses and suggest possible ways to overcome some of the challenges.

Item Type: Article
Uncontrolled Keywords: Investigations in university teaching and learning, creativity, teaching and learning, formative assessment, assessment methods
Subjects: 300 Social sciences > 370 Education
600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Centre for Professional Education and Development (CPED)
Depositing User: David Pester
Date Deposited: 13 Apr 2015 13:33
Last Modified: 18 Oct 2016 11:40
URI: http://repository.londonmet.ac.uk/id/eprint/284

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