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Nordberg, Donald (2006) Designing relevance into business curricula: a processual model for higher education. Investigations in university teaching and learning, 4 (1). pp. 17-23. ISSN 1740-5106
With little or no money available for speculative investment in new programmes, universities – in the UK and elsewhere – need to strive for relevance and what the Advance Institute of Management Research calls organizational impact in their course offerings. This paper presents an approach to curriculum design that links the pedagogical concerns of quality standards and knowledge creation to the commercial imperatives of funding and development of third-stream income.
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