Items where Author is "Vijaygopal, Rohini"

Article

Vijaygopal, Rohini, Bennett, Roger and Savani, Sharmila (2022) Initiation, marketing and branding of Smart City projects: a study of decision processes. Journal of Marketing Management. ISSN 0267-257X (In Press)

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita (2020) Willingness of people who are blind to accept autonomous vehicles: an empirical investigation. Transportation Research Part F: Traffic Psychology and Behaviour, 69. pp. 13-27. ISSN 1369-8478

Conference or Workshop Item

Vijaygopal, Rohini, Bennett, Roger and Savani, Sharmila (2022) New project development and marketing of Smart City initiatives: an empirical study. In: Academy of Marketing Conference, 5th-7th July 2022, Huddersfield.

Bennett, Roger, Vijaygopal, Rohini and Savani, Sharmila (2021) Smart City brand creation and implementation. In: Academy of Marketing Conference, 5th-7th July 2021, Online.