Items where Author is "Savani, Sharmila"

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Number of items: 3.

Article

Vijaygopal, Rohini, Bennett, Roger and Savani, Sharmila (2023) Initiation, marketing and branding of smart city projects: a study of decision processes. Journal of Marketing Management, 39 (17-18). pp. 1833-1861. ISSN 0267-257X

Conference or Workshop Item

Vijaygopal, Rohini, Bennett, Roger and Savani, Sharmila (2022) New project development and marketing of Smart City initiatives: an empirical study. In: Academy of Marketing Conference, 5th-7th July 2022, Huddersfield.

Bennett, Roger, Vijaygopal, Rohini and Savani, Sharmila (2021) Smart City brand creation and implementation. In: Academy of Marketing Conference, 5th-7th July 2021, Online.

This list was generated on Tue May 21 21:48:06 2024 UTC.