Items where Author is "Ozuem, Wilson"

Stokinger, Ellen and Ozuem, Wilson (2018) Social media and customer retention: implications for the luxury beauty industry. In: Marketing and social media. IGI Global, Hershey, Philadelphia, pp. 733-755. ISBN 978-1-5225-5637-4

Stokinger, Ellen and Ozuem, Wilson (2018) The intersection of social media and customer retention in the luxury beauty industry. In: Marketing and social media. IGI Global, Hershey, Pennsylvania, pp. 1234-1257. ISBN 978-1-5225-5637-4

Ozuem, Wilson and Mulloo, Bibi Nafiisah (2016) Basics of mobile marketing strategy. In: Competitive social media marketing strategies. IGI Global, Hershey, Philadelphia, pp. 155-172. ISBN 9781466697775