Circular value creation through environmental entrepreneurship initiatives: a case-based exploration

Mohapatra, Subhalaxmi, Roy, Subhadip, Upadhyay, Arvind and Kumar, Anil (2024) Circular value creation through environmental entrepreneurship initiatives: a case-based exploration. Business Strategy and the Environment. pp. 1-21. ISSN 0964-4733

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Abstract / Description

The present study builds on the domain of circular economy and its subdomain circular value creation to explore the entrepreneurial process of a small business in India. It aims to find how circular entrepreneurship as a process may unfold and how it may lead to value creation at different levels. The case study method is used to address the research objectives and a case study of a small entrepreneur based in India is selected for the same purpose. The analysis of the case and within case patterns (three subcases) illustrates circular entrepreneurship as a process with motivation, action and value creation as three main stages. The motivation of the entrepreneur leads to several actions related to business processes that are aimed at circular value creation. Subsequently, this leads to value creation at multiple levels such as the economy, business and society. Hence, the findings support the circular economy concept and its role in the creation of value at the small business level. The findings support the theoretical tenets of circular value creation and circular entrepreneurship using an interpretive approach.

Item Type: Article
Uncontrolled Keywords: circular economy; circular value creation; circular entrepreneurship; interpretive research; India
Subjects: 300 Social sciences > 330 Economics
600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Depositing User: Arvind Upadhyay
Date Deposited: 03 Jan 2024 14:15
Last Modified: 01 Feb 2024 11:35


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