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Scarso, Jacek Ludwig (2023) Artistic conundrums in the age of the virtual, the artificial and the non-fungible. In: The video game: how the digital revolution changes art. And vice versa. Paguro Edizioni, Mercato S. Severino (SA), Italy, pp. 18-23. ISBN 9791280259530
This article, contributing to the exhibition catalogue for Malta Art & Design Week 2023 (MAD2023), is a response to the exhibition theme, which explores the dialogue between digital media and contemporary art practices, using the notion of video game as provocation. In the article, Jacek Ludwig Scarso looks at how forms such as virtual reality (VR), artificial intelligence (AI) and non-fungible tokens (NFT) are shaping the contemporary art world, both in terms of creative strategies employed, as well as in the broader economy of cultural production, the art market and its ideological implications. Drawing on his own performance/VR projects in collaboration with AVR London and Anise Gallery (Tate Modern and London Festival of Architecture), Scarso considers the paradox of a society that has never been more mediated, whilst consistently projected towards the “immediate”. In this contradictory context, whilst navigating the impact of global challenges, what is the role of the professional artist as we tread unknown terrains of artificial intelligence and an ever more ubiquitous notion of the Metaverse?
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