Adoption of Industry 4.0 evidence in an emerging economy: a behavioral reasoning theory perspective

Virmani, Naveen, Sharma, Shikha, Kumar, Anil and Luthra, Sunil (2023) Adoption of Industry 4.0 evidence in an emerging economy: a behavioral reasoning theory perspective. Technological Forecasting and Social Change, 188 (122317). pp. 1-12. ISSN 0040-1625


The manufacturing landscape is undergoing unprecedented change, focusing on incorporating digital technologies to maximize operational efficiency and profitability. Myriad potential benefits of adopting incumbent digital and advanced technologies are attracting the interest of entrepreneurs and practitioners across the world. Nonetheless, Industry 4.0 (I4.0) adoption needs rigorous efforts for effective implementation. In academic literature, the potential roadblocks of I4.0 have already been identified and analyzed. However, its adoption is not easy or straightforward; entrepreneurs are concerned about Industry 4.0 adoption. Stringent efforts from all stakeholders can make its adoption a success. The present research provides a holistic approach to analyzing behavioral patterns toward I4.0 adoption. Behavioral Reasoning Theory (BRT) is used to analyze behavioral intentions towards I4.0 adoption. The data of 215 respondents was collected from manufacturing industries. It is found that the construct Reasons For (RF) is positively related to attitude and intention, while Reasons Against (RA) did not show any significant relationship with intention. This research delivers insights to industrialists, entrepreneurs, management, and policymakers to analyze the behavioral patterns toward I4.0 adoption. The results indicate the full mediation of attitude between reasons against and intention. Also, full mediation of reasons against between value and attitude is examined.

Revised Manuscript - Accepted Version.pdf - Accepted Version
Restricted to Repository staff only until 7 January 2025.
Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0.

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