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Iastremska, Olena, Strokovyc, Hanna, Iastremska, Olesia, Kalantaridis, Christos, Nagy, Szabolcs and Somosi, Mariann Veresne (2021) Formation of mutual relations between enterprises and business partners in the process of preparation and production of new products. Marketing and Management of Innovations (1). pp. 196-211. ISSN 2227-6718
This article summarizes the scientific approaches to improving the quality of relations between the enterprise and business partners in preparation for the release and production of new products in today's economic realities. The study's main purpose is to substantiate and develop a methodological approach for determining effective relationship models between enterprises and business partners to prepare and produce new products. The article presents a developed four-stage methodological approach. The first stage of the study presents an analysis of existing approaches to forming relationships between the enterprise and business-business partners to prepare and produce new products. In the second stage, factual data on machine-building industry enterprises' functioning were collected to determine the effectiveness of cooperation and success, which are the key components that improve the quality of relations between the enterprise and business partners in preparing new products. At the third stage, partners' priority was determined to characterize the quality of the relationship between machine-building enterprises and business-business partners. The fourth stage determined the relationship between the qualitative levels of business partners' priority and appropriate relationship models to prepare and produce new products. The study used expert methods, multidimensional factor analysis, additive convolution method, structural-logical method, graphical method. A survey of enterprise representatives was conducted to assess the effectiveness of cooperation on 12 surveyed machine-building enterprises. Partial indicators were identified and substantiated by multidimensional factor analysis, generalized for making decisions about business partner enterprises' existing opportunities to prepare and produce new products. Based on the calculation of the integrated indicator, partners' priority was determined. That characterized the quality of relations between machine-building enterprises and business-business partners in preparing and producing new products. According to the Harrington scale specified for the economic conditions of Ukraine, the qualitative levels of partner companies' priority were determined. The proposed effective models of relationships for preparing and producing new products are put in line with them. The study results could improve the quality and validity of the formation and maintenance of relationships between enterprises and business partners in preparing and producing new products.
Available under License Creative Commons Attribution 4.0.
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