Social marketing and the protection of the young consumer

Fourali, Chahid (2017) Social marketing and the protection of the young consumer. In: Young Consumer Behaviour A Research Companion. Taylor & Francis (Routledge), London, pp. 367-369. ISBN 9780415790086

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Abstract / Description

The chapter highlights the relevance of social marketing to protecting young consumers. It describes its procedure and illustrates how it has been adopted effectively to hep protect young consumers.

Item Type: Book Section
Uncontrolled Keywords: social marketing; young consumers; child consumers; consumer behaviour
Subjects: 600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Depositing User: Chahid Fourali
Date Deposited: 24 May 2019 13:17
Last Modified: 28 Jan 2022 09:13

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