A comparative study on GFT adoption behaviour among Malaysian paddy farmers

Adnan, Nadia, Nordin, Shahrina Md and Noor, Amir (2018) A comparative study on GFT adoption behaviour among Malaysian paddy farmers. In: Global governance vs. regional governance in social policy: the social policy of the EU. IGI Global, Hershey, Pennsylvania, pp. 1133-1152. ISBN 978-1-5225-5201-7

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Official URL: https://doi.org/10.4018/978-1-5225-5201-7.ch052

Abstract / Description

Agriculture is the major driving force of Malaysian economic. The aim of this research study is to segment the behavior of paddy farmers in Malaysia and understand how they influence adoption, and rejection of a green fertilizer technology(GFT). The objective of this paper is to establish the thinking which enables a society to bridge the gap between embracing GFT. Furthermore, the study builds the conceptual framework and examine the relationship among the relevant construct this framework is critically examining the technology adoption literature. To make this conceptual framework robust it is found in the literature that theory of planned behavior and Theory of reasoned action play the major role to segment farmer's behavior towards the adoption of GFT. This chapter highlights a number of issues that have bearings on the future roles of the fertilizer usage among Malaysian paddy farmers. These include the emerging notion of the awareness and trust of the GFT efficient way to increase the production.

Item Type: Book Section
Additional Information: ** From Crossref via Jisc Publications Router
Uncontrolled Keywords: agriculture; Malaysian economy; Malaysia; green fertilizer technology (GFT)
Subjects: 300 Social sciences > 330 Economics
600 Technology > 630 Agriculture & related technologies
Department: School of Computing and Digital Media
SWORD Depositor: Pub Router
Depositing User: Pub Router
Date Deposited: 13 Mar 2019 12:14
Last Modified: 09 May 2023 09:57
URI: https://repository.londonmet.ac.uk/id/eprint/4686

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