Augmented reality in the business world

Tredinnick, Luke (2018) Augmented reality in the business world. Business Information Review, 35 (2). pp. 77-80. ISSN 1741-6450

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Abstract / Description

In the last issue of Business Information Review, we explored the emerging role of virtual reality (VR) technology in the workplace. VR, augmented reality (AR) and mixed reality (MR) describe a suite of closely related technologies, each of which attempts in some way to break down the distinction between the virtual and the real. Unlike VR, however, AR and MR do not place the user in the simulated virtual environment, but attempt to blend the elements of the virtual and the real. In this edition of Out-of-the-Box we look at the development of AR.

Item Type: Article
Additional Information: ** From Crossref via Jisc Publications Router.
Uncontrolled Keywords: augmented reality; virtual realities; mixed reality (MR); mixed realities; business
Subjects: 000 Computer science, information & general works
600 Technology > 650 Management & auxiliary services
Department: School of Computing and Digital Media
SWORD Depositor: Pub Router
Depositing User: Pub Router
Date Deposited: 11 Jun 2018 09:33
Last Modified: 08 Jan 2021 10:14

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