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Hankinson, Graham (2005) Brands, brand management and the branding of places. Doctoral thesis, London Metropolitan University.
This covering document reviews four single-authored journal articles, two co-authored articles and two co-authored books chosen as examples of my work and its contribution to knowledge in the fields of branding, brand management and the branding of places. The document begins by setting this research in the context of my career development, both as a practitioner and as an academic. It then reviews the research and its contribution to knowledge in the context of developments in branding theory and practice since the early 1990s. The relationship between this research and the wider research themes which have developed and matured over the past fifteen years is demonstrated. My contribution is summarised under three headings: (1) the nature and scope of branding, (2) the role of brand management, (3) the special case of place branding. My contribution to both theory and to practice is discussed and illustrated with reference to the books and articles chosen as the focus of this submission. As a collection of works, these publications are characterised by three underlying themes: (1) the brand construct, (2) the nature of brand management and the identification of best practice and (3) the special case of place branding.
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