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Avakh Darestani, Soroush, Jabbarzadeh, Mehdi, Hojat Shemami, Niloufar and Zarepour, Mahdi (2025) Identification and prioritization of drivers for successful green manufacturing implementation employing the Best-Worst Method: evidence from Iranian manufacturing industries. Management of Environmental Quality: An International Journal, 36 (3). pp. 593-618. ISSN 1477-7835
Purpose
Green manufacturing (GM) has emerged as a vital strategy to minimize environmental impacts and maximize resource efficiency in industrial production. The main aim of this work is to identify and validate essential criteria for GM and prioritize drivers of successful GM implementation frameworks for the manufacturing industry based on Best–Worst Methodology (BWM).
Design/methodology/approach
This work explores the essential factors required to achieve long-term success in GM, followed by their comparison using the BWM to determine the most and least important indicators. The study conducted purposive sampling to gather data from 15 experts representing diverse industries in the manufacturing sector. The research methodology consists of three main steps: criteria identification through literature review, criteria validation using the content validity ratio (CVR) method and the BWM application to rank the indicators.
Findings
The main success factors identified included top management commitment, organizational culture, employee training, cost saving, investment in innovation and technology, environmental regulation, zero-emission and waste management. The results obtained through BWM indicated top management commitment, investment in innovation and technology and organizational culture as the most critical factors for successful GM implementation. Other factors, such as zero-emission, waste management and cost savings, were also significant but ranked lower in significance. In conclusion, this study highlights the importance of top management commitment to successfully adopting GM initiatives.
Originality/value
This research provides insights into the key success factors, through which decision-makers are assisted in prioritizing efforts and implementing sustainable and eco-friendly practices in manufacturing processes. However, further research is recommended to address existing gaps and foster a deeper understanding of crucial success factors for successful GM implementation.
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