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Items where Author is "Willis, Michelle"

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Number of items: 10.

Ozuem, Wilson, Willis, Michelle, Ranfagni, Silvia, Howell, Kerry and Rovai, Serena (2024) Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials’ views. Information Technology & People, 37 (5). pp. 2035-2068. ISSN 0959-3845

Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Salvietti, Giada and Howell, Kerry (2024) Exploring the relationship between chatbots, service failure recovery and customer loyalty: a frustration–aggression perspective. Psychology & Marketing, 41 (10). pp. 2253-2273. ISSN 1520-6793

Ozuem, Wilson, Willis, Michelle, Ranfagni, Silvia, Howell, Kerry and Rovai, Serena (2023) Dynamics of user-generated content and service failure recovery: evidence from millennials. Qualitative Market Research, 26 (5). pp. 600-631. ISSN 1352-2752

Ozuem, Willis, Willis, Michelle, Howell, Kerry, Ranfagni, Silvia and Rovai, Serena (2023) Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory. Internet Research. ISSN 1066-2243

Ozuem, Wilson, Willis, Michelle, Ranfagni, Silvia and Rovai, Serena (2022) Exploring the relationships between social media influencers and service failure recovery process: views from social influence and commitment-trust theories. In: 29th International Conference on Recent Advances in Retailing and Consumer Science, 24–27 July 2023, Lyon, France.

Kallevig, Annette, Ozuem, Wilson, Willis, Michelle, Ranfagni, Silvia and Rovai, Serena (2022) Managing creativity in the age of data-driven marketing communication: a model for agencies to improve their distribution and valuation of creativity. Journal of Advertising Research, 62 (4). pp. 1-20. ISSN 0221-8499, 0021-8499

Ozuem, Wilson, Willis, Michelle and Howell, Kerry (2022) Thematic analysis without paradox: sensemaking and context. Qualitative Market Research, 25 (1). pp. 143-157. ISSN 1352-2752

Ozuem, Wilson, Ranfagni, Silvia, Willis, Michelle, Rovai, Serena and Howell, Kerry (2021) Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: an actor–network theory perspective. Psychology & Marketing, 38 (9). pp. 1440-1459. ISSN 1520-6793

Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Helal, Guida, Ranfagni, Silvia and Lancaster, Geoff (2021) Effects of online brand communities on millennials' brand loyalty in the fashion industry. Psychology & Marketing, 38 (5). pp. 774-793. ISSN 1520-6793

Ozuem, Wilson, Willis, Michelle, Howell, Kerry, Lancaster, Geoff and Ng, Raye (2021) Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective. Psychology & Marketing, 38 (5). pp. 794-818. ISSN 1520-6793

This list was generated on Fri Nov 22 22:34:13 2024 UTC.