Items where Author is "Vu, Chi"

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Article

Vu, Chi, Ozuem, Wilson, Willis, Michelle and Katz, James (2026) Navigating trust and the personalization-privacy paradox in AI driven e-commerce: a consumer pathway framework. Journal of Retailing and Consumer Services, 93 (104938). pp. 1-14. ISSN 0969-6989

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