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Items where Author is "Kallevig, Annette"

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Article

Kallevig, Annette, Ozuem, Wilson, Willis, Michelle, Ranfagni, Silvia and Rovai, Serena (2022) Managing creativity in the age of data-driven marketing communication: a model for agencies to improve their distribution and valuation of creativity. Journal of Advertising Research, 62 (4). pp. 1-20. ISSN 0221-8499, 0021-8499

This list was generated on Sat Dec 21 22:24:13 2024 UTC.