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Items where Author is "Bennett, Roger"

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Number of items: 6.

Vijaygopal, Rohini, Bennett, Roger and Savani, Sharmila (2023) Initiation, marketing and branding of smart city projects: a study of decision processes. Journal of Marketing Management, 39 (17-18). pp. 1833-1861. ISSN 0267-257X

Vijaygopal, Rohini, Bennett, Roger and Savani, Sharmila (2022) New project development and marketing of Smart City initiatives: an empirical study. In: Academy of Marketing Conference, 5th-7th July 2022, Huddersfield.

Bennett, Roger, Vijaygopal, Rohini and Savani, Sharmila (2021) Smart City brand creation and implementation. In: Academy of Marketing Conference, 5th-7th July 2021, Online.

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita (2020) Willingness of people who are blind to accept autonomous vehicles: an empirical investigation. Transportation Research Part F: Traffic Psychology and Behaviour, 69. pp. 13-27. ISSN 1369-8478

Bennett, Roger (2017) Relevance of fundraising charities’ content-marketing objectives: perceptions of donors, fundraisers, and their consultants. Journal of Nonprofit & Public Sector Marketing, 29 (1). pp. 39-63. ISSN 1540-6997

Bennett, Roger (2015) Facilitators and barriers to the assimilation of marketing executives into senior management roles. Career Development International, 20 (4). pp. 315-338. ISSN 1362-0436

This list was generated on Thu Nov 21 11:06:22 2024 UTC.