Social marketing and the protection of the young consumer

Fourali, Chahid (2017) Social marketing and the protection of the young consumer. In: Young Consumer Behaviour A Research Companion. Taylor & Francis (Routledge), London, pp. 367-369. ISBN 9780415790086

Abstract

The chapter highlights the relevance of social marketing to protecting young consumers. It describes its procedure and illustrates how it has been adopted effectively to hep protect young consumers.

Documents
4889:24700
[img]
SM&Youth2-CFourali2017.pdf - Submitted Version
Restricted to Registered users only

Download (298kB)
Details
Record
View Item View Item