Smart City brand creation and implementation

Bennett, Roger, Vijaygopal, Rohini and Savani, Sharmila (2021) Smart City brand creation and implementation. In: Academy of Marketing Conference, 5th-7th July 2021, Online.


This work-in-progress examines the means and methods whereby branding decisions relating to smart city developments are formulated and applied, with particular reference to difficulties associated with the presence of social deprivation within and/or around smart city areas. Smart city developments have been initiated throughout the world (see Angelidou, 2017; Saiu, 2017; Yigitcanlar, 2018), and are increasingly commonplace (Manville, 2014; Giffinger, Kramar, Hainlmaier and Strohmayer, 2015). Literature regarding smart cities is voluminous, especially vis-à-vis (i) the definition of the construct, (ii) smart cities and technological innovation, (iii) connections with economic growth and environmental protection, and (iv) the use of artificial intelligence, Big Data, and the Internet of Things. Araral (2020) reported the publication or presentation at conferences of at least 17,000 papers about smart cities between 2014 and 2019. Nevertheless, a major gap in the literature exists concerning the mechanisms whereby smart cities are marketed and, specifically, branded.

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