How does anticipatory trauma reaction and climate-friendly behaviour make an affect at the individual level? The role of social norms and self-efficacy

Yadav, Radha, Kumar, Dharmendra, Kumar, Anil and Luthra, Sunil (2023) How does anticipatory trauma reaction and climate-friendly behaviour make an affect at the individual level? The role of social norms and self-efficacy. Business Strategy and the Environment, 32 (7). pp. 4028-4045. ISSN 0964-4733

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Abstract / Description

Climate change is unavoidable and requires serious consideration at both the organizational and individual levels. Climate change mitigation, reduction in greenhouse gas emissions globally and climate financing for developing countries, etc. are key issues and challenges towards environmental sustainability. This paper aims to develop a framework for Climate-Friendly Behaviour (CFB) for environmental sustainability from an individual perspective. The present study recognizes the role of social norms and self-efficacy in developing positive behaviour toward environmental sustainability. On the proposed integrated CFB framework of Value Belief Norms (VBN) and self-efficacy theory, this study is a unique conceptual-empirical scholarly development, examining individual-level contemplation toward climate-supportive policy measures. This research evaluates the relationship between Anticipatory Trauma Reaction (ATR) and CFB in the presence of Perceived Social Efficacy (PSE) and Perceived Social Norms (PSN) as moderators and mediators. We have used the survey method to examine a sample of 238 respondents and assess the structural equation modelling analysis and PLS predictions using SmartPLS software. The findings indicate that climate change-related anxiety-driven ATR facilitates CFB among individuals. Next, the study adds value to VBN theory as the results also suggest that PSN improves ATR's positive impact on CFB. This work further expands the horizon of self-efficacy theory by arguing that PSE transmits the positive effect of ATR on CFB. The study delivers many worthy theoretical and practical contributions toward climate change policies and environmental sustainability implications.

Item Type: Article
Additional Information: Copyright © ERP Environment and John Wiley & Sons Ltd. This is a peer reviewed version of the article that has been published in final form at This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited.
Uncontrolled Keywords: anticipatory trauma reaction; climate change; climate-friendly behaviour; environmental sustainability; perceived self-efficacy; perceived social norms; smartPLS software
Subjects: 600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Depositing User: Anil Kumar
Date Deposited: 21 Dec 2022 10:39
Last Modified: 20 Dec 2023 12:49

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