A study on customer satisfaction towards digital advertisement of consumer goods

Naser, M Abu, Kadyan, Jagbir and Jenefa, Leena (2019) A study on customer satisfaction towards digital advertisement of consumer goods. History Research Journal, 5 (6). pp. 2634-2641. ISSN 0976-5425

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Abstract / Description

Due to the impact of the latest innovation in technology, globalization and a highly competitive environment, the economic recession caused a great deal of stress. In Today’s Scenario, the stress level was increasing at a faster rate. Excessive stress on employees will create health issues like depression, diabetes, ulcers, high blood pressure, anxiety, dissatisfaction, loss of concentration, etc. Butts, Pines (2009), NIOSH (1999). Many organizations wanted to reduce and prevent occupational stress. Organizations may have different initiatives to reduce stress with related illness, absenteeism and staff turnover. The employee job satisfaction has been found a significant relationship with job stress. Lasky (1995) examines the different forms of coping strategies adopted by employees. The cross-sectional descriptive survey design was adopted and various coping strategies as they influence occupational stress were examined. The questionnaire was selected using a simple random sampling of 130 employees from the selected selectors in Delhi. Descriptive data were analyzed using frequency and simple percentages. The possible hypothesis was framed in the association between some of the independent variables (e.g., gender, age, income, Qualification, counselling, lunch break, annual leave and canteen service, and level of stress) were discussed and analyzed using SPSS software.

Item Type: Article
Uncontrolled Keywords: customer satisfaction, consumer goods, digital marketing
Subjects: 600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Depositing User: Muhammad Abu Naser
Date Deposited: 12 Feb 2020 11:44
Last Modified: 12 Feb 2020 11:44
URI: http://repository.londonmet.ac.uk/id/eprint/5552

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