Fourali, Chahid (2017) Social marketing and the protection of the young consumer. In: Young Consumer Behaviour A Research Companion. Taylor & Francis (Routledge), London, pp. 367-369. ISBN 9780415790086
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Official URL: https://www.taylorfrancis.com/books/e/978131521359...
Abstract / Description
The chapter highlights the relevance of social marketing to protecting young consumers. It describes its procedure and illustrates how it has been adopted effectively to hep protect young consumers.
Item Type: | Book Section |
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Uncontrolled Keywords: | social marketing; young consumers; child consumers; consumer behaviour |
Subjects: | 600 Technology > 650 Management & auxiliary services |
Department: | Guildhall School of Business and Law |
Depositing User: | Chahid Fourali |
Date Deposited: | 24 May 2019 13:17 |
Last Modified: | 28 Jan 2022 09:13 |
URI: | https://repository.londonmet.ac.uk/id/eprint/4889 |
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