Social marketing: a proven tool for improving the human condition

Fourali, Chahid (2017) Social marketing: a proven tool for improving the human condition. In: Five great minds: advanced knowledge for Senior Marketers, 16 June 2017, Regent's University of London.

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Official URL: https://www.cim.co.uk/event/83890/

Abstract / Description

The author was honoured by CIM to present the topic based on his book. The event "Five great minds" was held to update senior marketers about current issues in marketing.

The author introduced the topic, its principles and methodology. He argued that there is not enough awareness about Social Marketing especially given its proven effectiveness. He finished with a rallying call encouraging Senior Marketers to help make Social Marketing as a routinely covered area in marketing programmes.

Item Type: Conference or Workshop Item (Keynote)
Uncontrolled Keywords: social marketing
Subjects: 600 Technology > 650 Management & auxiliary services
Department: Guildhall School of Business and Law
Depositing User: Chahid Fourali
Date Deposited: 24 May 2019 10:31
Last Modified: 05 Jun 2019 02:51
URI: http://repository.londonmet.ac.uk/id/eprint/4884

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