What do women want? Women, social change and the UK magazine market

Gough-Yates, Anna (2007) What do women want? Women, social change and the UK magazine market. Information, society and justice journal, 1 (1). pp. 17-32. ISSN 1756-1078

[img]
Preview
Text
InformationSocietyAndJustice_v1n1_p17-32.pdf - Published Version

Download (243kB) | Preview
Official URL: http://metranet.londonmet.ac.uk/depts/fssh/applied...

Abstract

The changing depictions of working or ‘New’ women in the women's magazine industry of the 1980s and 1990s can be understood more clearly when we consider them in relation not only to feminist accounts of commercial culture, but also to a closer analysis of commercial practices. Far from ‘foisting’ magazines (whether they be print or online) on an unsuspecting 'market gap' of women, this paper shows that where ‘gaps’ in the market are identified, the translation of this into a product that women will want to read is much more difficult. Instead, it is argued that the economic practices of magazine publishing can only be understood when we also think about them in terms of the cultural conditions in which they exist.

Item Type: Article
Uncontrolled Keywords: Information, society and justice journal; Media; Women; Social change; Magazine market; Magazine industry
Subjects: 000 Computer science, information & general works > 070 News media, journalism & publishing
300 Social sciences > 330 Economics
Department: School of Social Sciences
Depositing User: Mary Burslem
Date Deposited: 26 Mar 2015 14:34
Last Modified: 26 Mar 2015 16:43
URI: http://repository.londonmet.ac.uk/id/eprint/38

Actions (login required)

View Item View Item